Welcome to Swoon!
We are located on Route 1 South, in Peabody, MA. Swoon is a lively boutique offering fabulous gowns to fit every budget and body! Schedule your appointment to see our bridal collection or stop in any time to see our prom, and social dresses. We also have over 1200 bridesmaids and mother’s dresses available at our sister store, Pure Bliss. We look forward to being a small part of your big day. See you soon!