Welcome to Swoon!
We are located on Route 1 South, in Peabody, MA. Swoon is a lively boutique offering fabulous gowns to fit every budget and body! Schedule your appointment to see our bridal collection or stop in any time to see our prom, mothers and flower girl dresses. We also have over 1200 bridesmaids dresses available at our sister store, Pure Bliss. We look forward to being a small part of your big day. See you soon!